Five founders, five parts of Greater Los Angeles. None of us met in a design program. We met working.
The first year ran on late shifts, borrowed cars, and a folding table downtown. We shot the first lookbook after midnight because that's when we were all free and because the city looks the way we feel at that hour — streetlights, bokeh, nobody watching.
Why We Stay Local
Samples are altered and finalized here. It's slower and it costs more, and it's the only way the pieces come out the way we argued about them. LA isn't just where we're based — it's what built us.
Born and raised in The LAnd. Everything since is proof.
Avery Cole
The next chapter is being shot in the same neighborhoods, with the same people. That doesn't change.
