AP University long sleeve
CareMay 04, 20263 MIN Read

Let It Fade Correctly

Heavyweight cotton rewards patience and punishes dryers. Four rules and your piece will outlast the season it was made for.

One: machine wash cold. Two: inside out, so the print never grinds against the drum. Three: hang dry — heat is what kills puff print and shrinks a hem. Four: never iron directly over a print; press from the back if you press at all.

Fading Is The Feature

Every piece is garment-dyed and hand-distressed, so no two are identical. Elbows go first, then the collar, then the print softens at the edges. That's the piece taking on your year.

Let it fade. Just let it fade correctly.

Avery Cole
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